Penguin demonstrates it can be taught

Penguin Reaches out to Literary Bloggers.

Last week, literary bloggers around the country debated the SXSW Festival’s “New Think for Old Publishers” panel that included Penguin marketing director, John Fagan.

The result was a wake-up call to the publishers on the panel – a debate that was described by my lovely wife as “brutal”. Since then Penguin Group USA has invited bloggers to participate in an online forum to “establish clearer ground rules for how we can best work with the blogging community.”