Information such as your Web browsing history, your geolocation logs and even the content of your emails offer service providers a rich source of potential advertising revenue. That data, along with your health and financial information, can also be sold to marketers and data brokers interested in building a profile of you as a consumer. The FCC's rules restricted Internet providers' ability to use and share this information, in what privacy advocates hailed as a historic victory.
But now the fate of those regulations lies in question as Republicans prepare to take control of the nation's top telecom watchdog. Consumer advocacy groups vowed Wednesday to oppose the cable industry's petition.
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It’s begun: Cable companies are pushing to repeal Obama-era Internet privacy rules
The industry argues the rules are illegal and unconstitutional.