“So what happened? Well, nothing terribly original. April got crowded with a lot of titles aimed at a similar demographic, and the studio decided September was a clearer corridor for the film to make the kind of impact it should. This isn’t about a lack of confidence in the film. In fact, they told me this before they even saw it. And now they have seen it, and unless they’re way better liars than I’m used to, they dug it. Actually, they dug it pretty large, which is a good sign, since there’s not a single finished effect in the film. There’s no reworking the end, no reshoots, no ‘does it have to be in space?’ It’s just a marketing issue. Now you’ll get to watch lots of trailers in the summer. And hopefully, by the time it comes out, other people, people who ain’t us, will get a whiff of what we’re up to and come along, too.”
On the one hand — okay, cool — less competition.
On the other hand — DAAAAAAAMMMMMNNN IT! We were just mentioning last night that it was exACTly five months to the release date.
Plus, now I have a ‘collector’ bumper sticker. :P